LAKESIDE REWIND
Chicago, IL
12/6/2017 0 Comments BACKSTAGE PASS![]() With the backstage pass we wanted to make it bold and bright because it is an exciting time when a person gets to go backstage to see their favorite bands! It's different than the wristband tickets that we have for all the general admission tickets. We wanted to make sure that the font stayed consistent with the theme of the marketing plan because it matches the poster, tshirt, and other tickets. It's just rock and modern enough for a person to feel cool walking around with it. The technique that we used to create the backstage pass was Photoshop because we were really able to add the elements that we wanted to into this backstage pass. We were able to implement our tie dye background, the correct font, and our logo all in one canvas. It hits the target market because anyone in this time period wants something they can keep forever as a memory. Whether an adult or a millennial purchases the backstage pass they will value it with pride because they have something to remember the festival by. It also reaches the target market because of the phrase "VIP Guest". Everyone likes to feel like they are special and VIP at some point of their lives. By wearing this badge around their neck they will feel like they are "cool" which is a huge part of today's society.
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