LAKESIDE REWIND
Chicago, IL
12/6/2017 0 Comments "lakeside rewind" logo![]() The reason why we created the logo like this is because it really describes the characteristics of the festival very well. The theme of our festival is Early 2000's Rock music. With it being 2017, we thought it was a good idea to incorporate the word "rewind" since you are rewinding into the past. The shape of our logo is the shape of a rewind button. Since the festival takes place in Chicago, IL we thought it was important to incorporate that aspect, so we made the left end of the rewind button into a city building. We wanted to keep the logo simple, yet very effective so people will be able to correlate the logo to the festival. The way we created the logo was through Photoshop. We decided it was a good idea to keep the logo black, because if we ever needed to change it based on certain merchandise for the festival, it wouldn't be a drastic change. We thought the font fit the logo because when you hear the word lakeside and rewind it flows together in unison with each other so a flow like font was definitely needed for the logo. This is very effective in our marketing plan because it will allow people to recognize the type of music that is being demonstrated throughout the music festival. You are going through time and listening to music that was most popular in the early 2000's. It is easily identifiable to where people will recognize where the logo comes from. The theme it follows is that all of our marketing components are very simple, yet unique in their own way. They aren't overloaded with information, but they have just enough so you are able to identify Lakeside Rewind with the products.
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