LAKESIDE REWIND
Chicago, IL
12/6/2017 0 Comments poster![]() The poster that we created is very important when marketing the music festival. This is what gathers an individuals attention and draws them to the festival. The way that we created this poster was through Photoshop. Through Photoshop we were able to distort figures and text the way that we wanted it to provide the perfect look and vibe for our festival. We were able to incorporate all the important elements that it needed to make an effective poster. We used the light tie dye in the background to keep up with the constant tie dye theme throughout all promotional products. it is light enough to where it is identifiable, but now too distracting that you cannot read the other text that is being displayed. The font that we used to display the different artists that are being displayed is contrasting the other font in the logo. This makes the logo stand out, and the artists. If it was one font then nothing would catch a person's eye, making the poster ineffective. A technique that I used creating this poster was the form the font with the poster to make it flow. I curved the text in a way to make the poster look visually appealing and display all the artists that will be in attendance of the festival. We made sure to include the different sponsors in the poster. The sponsors that we chose were at&t and red bull. These both reach the target market because everyone is connected some way to phones and tablets, and red bull is a very common drink within that age range. This is very effective because it fits the theme of our marketing plan. To keep things simple, yet very appealing to the person's eye. The tie dye will allow the person to recognize where the poster is coming from along with the logo. The guitar puts the poster into perspective of what type of music is going to be played at the festival without really sharing the genre. It speaks to the older generation and the younger generation. It is just modern enough to where both target markets will be attracted to the poster no matter where they are. Something that I would like you to know about this poster is that I put a lot of work and effort into this product. It was really important to get all the artists names in with the correct font, as well getting the right background. I played around with the format of the text to make sure the poster was visually appealing. I warped and distorted the text in a way that would make the poster flow well. I made sure to incorporate all the elements a poster needs to have in order to be effective. This allows the poster to catch many people's attention. Also, lots of people want to be able to see all the artists that will be at the festival in one place. I made sure to put the headliners bigger at the top, and then the less popular bands at the bottom. This way people know who they are seeing and who is supposed to be the most popular.
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